Instagram Post Design Task
WhitelistVideo
Thank you for applying! Your task: pick 3 post ideas from the list below and design them as finished Instagram posts. All the text is written for you — your job is the design.
1 · The task
- Pick 3 ideas from section 5, each from a different category (A–F).
- Design each one as a finished Instagram post at the size shown on the idea. The text to place in each design is given — you don't need to write anything.
- Spend about 4–6 hours total. Please don't spend more.
- No deadline. Submit with your application when ready.
- If something is unclear, make your own best choice — you won't lose points for a reasonable decision.
2 · About WhitelistVideo
WhitelistVideo is a parental control app for YouTube. It blocks all videos by default; parents approve ("whitelist") the channels their kids can watch. Our audience is parents of kids aged 8–15 — educated, comfortable with technology, and willing to pay for premium tools.
These short videos show what the product looks like — click to watch:
3 · Brand look
Everything you need is on the brand page: whitelist.video/brand — logo files, color codes, fonts, backgrounds, and examples. App screenshots are at whitelist.video/docs.
| Color | Code | Use for |
|---|---|---|
| Teal | #0D7377 | Main brand color, buttons, logo |
| Coral | #FF6B35 | Promotions, highlights, urgency |
| Cream | #FFFDF7 | Backgrounds (not pure white) |
| Charcoal | #1a1a2e | Headlines |
| Gold | #D4A574 | Premium accents, small doses |
- Fonts (free on Google Fonts): Fraunces for headlines and big numbers · Inter for everything else.
- Max 3 colors per post — teal + cream + one accent (coral or gold).
- Logo: use the teal "parent" logo from the brand page. Don't stretch, recolor, or add effects.
- The feel: calm, warm, premium — like Apple or Headspace, never like a supermarket sale flyer. Even discount posts should look premium.
- Photos / illustration: warm and bright, never dark or scary. Free photo sources (Unsplash, Pexels), AI-generated images, or your own illustration — all fine.
4 · Sizes
- Square = 1080 × 1080 px · Portrait = 1080 × 1350 px · Story = 1080 × 1920 px
- Keep text at least 80 px from every edge. In Story format, also keep the top 250 px and bottom 320 px empty (Instagram puts its own buttons there).
- Check your design at thumbnail size — it must still read when small.
5 · The 20 post ideas — pick 3
Click any idea to open it. Each gives you the size, the text to place, and a visual starting point. How it looks is up to you.
01 Launch Discount Banner ▸
PromotionSquare
Visual idea: a discount that looks premium, not like a sale flyer. Make the "40%" beautiful.
02 "Share Your Story" Offer ▸
PromotionPortrait
Visual idea: show the trade visually — record a video, get 3 free months. Two sides, one exchange.
03 Flash Sale — Feed Post + Story Pair ▸
PromotionSquare + Story
Visual idea: urgency through size and contrast, not alarm-red panic. Two deliverables: the square post and the same design adapted to Story format.
04 Referral Program Card ▸
PromotionSquare
Visual idea: a simple diagram of the two-way reward — mirrored cards, a loop, or two hands. Design the code like a ticket or coupon.
05 Back-to-School Post ▸
SeasonalPortrait
Visual idea: fresh school-year energy (notebooks, pencils, morning light) mixed with the brand colors — not a generic school sale.
06 Summer-Break Post ▸
SeasonalSquare
Visual idea: sunny and relaxed — kids outside, parent at ease. The product appears as one small quiet element.
07 Safer Internet Day Post ▸
Awareness dayPortrait
Visual idea: more like a magazine page or poster than an ad. The day is the hero; small logo.
08 Holiday Greetings — Two-Post Set ▸
Festive2 × Square
Visual idea: one layout, two holiday versions (pick two: Christmas, New Year, Diwali, Thanksgiving). Same grid and logo position — only the seasonal art changes. Side by side they should look like siblings.
09 New Feature Launch — "Block Shorts" ▸
AnnouncementSquare
Visual idea: a big, beautiful toggle switch caught mid-flip to ON. A "NEW" label that feels exciting but calm. Screenshots at whitelist.video/docs for reference.
10 Milestone Celebration ▸
MilestoneSquare
Visual idea: the number is the art — a crafted numeral, a mosaic of tiny tiles, quiet confetti in brand colors.
11 Press Mention / Award Badge ▸
CredibilitySquare
Visual idea: laurel wreath, badge, or large editorial quote. Quiet colors and careful type make it look real. (The press outlet is fictional — that's fine.)
12 Partnership Announcement ▸
CollaborationSquare
Visual idea: a co-branded post where neither brand dominates and the "×" lockup is the hero. Invent a simple wordmark for the fictional partner — don't spend long on it.
13 Five-Star Review Spotlight ▸
ReviewPortrait
Visual idea: one review as a magazine-style pull quote — better than the standard quote-card template every brand uses.
14 Review Wall ▸
ReviewPortrait
Visual idea: 6–8 short reviews as one composition — cards, notes, or bubbles. One review much bigger than the rest as the anchor. Evidence, not clutter.
15 Photo Repost Frame (Template) ▸
TemplatePortrait · 2 demo versions
Visual idea: a branded frame we can drop ANY parent-submitted photo into. Deliver it twice with two very different placeholder photos (one bright/busy, one dark/quiet) to show the frame works for both.
16 Giveaway Post ▸
ContestSquare
Visual idea: prize big, rules as three designed steps (never a paragraph), deadline visible, fine print small but readable.
17 This-or-That Poll Post ▸
EngagementSquare
Visual idea: a split frame — two clearly different halves with big A / B markers readable at thumbnail size. Both sides friendly, neither side mocked.
18 Fill-in-the-Blank Post ▸
EngagementSquare
Visual idea: a deliberately unfinished design — the blank line is the hero. Near-empty space that feels intentional and warm, with one touch of personality (hand-drawn underline, blinking cursor, pencil).
19 Founder Story Post ▸
Brand storyPortrait
Visual idea: a personal letter, not an ad — typed-page feel, a margin, a signature. Warmer and quieter than everything else. Portrait photo optional (silhouette or desk scene works).
20 Premium Product Hero ▸
ProductPortrait
Visual idea: a pure product shot — phone, laptop, or TV showing the app (screenshots at whitelist.video/docs), staged like an Apple ad. Clean light, real shadows, lots of space. At least two devices, same screen on both.
6 · What to send us
- The images — one PNG per post, at the right size. Name them:
yourname_idea-07.png - The design files (optional) — a Figma / Drive link with view access. No public link (e.g. you work in Photoshop)? Skip it — we'll ask for layered files if you're shortlisted.
Submit via the application form: upload your strongest post in the task-image field, and share the design-files link in its own field if you have one.
Go to the application form →7 · How we score
- Stops the scroll — does it catch the eye at thumbnail size?
- Clear at a glance — is the message understood in a few seconds?
- On brand — right colors, fonts, logo use, and premium feel?
- Craft — typography, spacing, alignment, clean files?